DESIGNING A MODEL FOR THE IMPACT OF INNOVATION ON THE MARKET PERFORMANCE OF ONLINE SHOPPING WEBSITES WITH A NARRATIVE ANALYSIS APPROACH

Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach

Today, virtual businesses need to innovate in order to have a better market performance.But the ability of companies to acquire innovation is one of the serious challenges of online stores; Based on this, the present research has been done with the aim of designing a model for innovation on the market performance of online shopping websites with th

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